This is one from the USA (where else?) that strikes a deep emotional cord with us!! A fast food chicken restaurant chain called Chick-fil-A (don’t ask!) have been running the same marketing campaign for 20 years now.
It started in 1995 as a 3-D poster campaign showing a black and white cow sitting on the back of another cow painting the words “EAT MOR CHIKIN” on the poster (I know, cows can’t spell). Since first appearing, the “Eat Mor Chikin” cows have reached millions of Americans through traditional media, the internet, and social media to become one of America’s most popular advertising icons.
They even run a “Cow Appreciation Day” at their restaurants each year where any customers who want to go “udderly” crazy and aren’t “too chicken” to dress in black and white cow fancy dress get free food.
Hard not to raise a smile at some of the images below…
