Dinner is served! WAIT…Nobody touch their food yet; I need to get a picture for my Instagram/ Snapchat/ Facebook.
Some of us are guilty of this, or at least definitely know of someone who is! After all, how will the world know about the nice meal I had unless I photograph it and post it online?
Ikea’s latest campaign titled “Lets Relax” takes a shot at how our compulsion to socialize and compete through social media platforms has invaded our lives.
The humorous ad portrays how people use social media to capture perfect images for other strangers who have somehow taken precedence over those who are present.
The goal of Ikea’s “Let’s Relax” campaign is to seduce us away from our devices and remind us of the joy of cooking, eating and being together (and to sell us kitchen and dining room furniture!).
